How to choose a trade show for your product
Compare buyer roles, exhibitor lists and contribution margin before committing to a stand.
Guides
Practical notes on exhibiting abroad: choosing a fair, preparing for it, and turning leads into orders.
First-time exhibitor checklist
A six-month timeline with owners, deadlines and deliverables, through the second week after the show.
Stand design and construction at European and US shows
Check the current technical manual before approving drawings, prices and on-site responsibilities.
Shipping samples, ATA Carnets and customs
Separate returning goods, giveaways and sales stock, then plan every outward and return clearance.
European trade-show trips: Schengen and UK entry planning
Build the real itinerary first, then align visa applications, transport and sample movements.
Exhibiting in the United States: visas, tax and sample imports
Check staff activities, state tax requirements and goods movements as three separate workstreams.
Trade-show etiquette in Japan and South Korea
Prepare names, technical material and written next steps for clearer business conversations.
A 30-day plan for following up trade-show leads
Assign leads by need and next action, then test commercial progress instead of counting cards.