About

A visit to Aruba is all it takes to understand why we are known as the One Happy Island. The Aruba Effect--the transformative feeling of happiness and well-being that visitors experience while on the island--is palpable the moment you arrive. Unending days of blissful sunshine sparkling off vividly clear turquoise waters, sugar-white beaches, and the warm, inviting hospitality of our people combine to put a smile on anyone’s face! Aruba features top-notch resorts and amenities that cater to groups large and small, offering unique and out-of-the-ordinary locales as well as traditional venues for meetings and events. For those who enjoy active pursuits, Aruba offers two challenging world-class golf courses and opportunities to sail away on a day of cruising and snorkeling in our calm coastal waters. Your group can explore the rugged beauty of our countryside by 4-wheel drive or horseback, or even take a windsurfing lesson at the iconic Sarah Quita Beach. Indulge in a day of marathon shopping in the downtown Oranjestad shopping district, where you’ll find some of the world’s top designers and retailers, alongside several plazas and malls that remain open late into the evening in Palm Beach. For those seeking pure relaxation and a slow-travel experience, Aruba’s rich cultural heritage is readily accessible, with art galleries and museums to tour, as well as a variety of music, food, and art festivals that take place throughout the year. The foodies in your group can let their palates roam and savor culinary adventures in our foodie paradise that offers authentic flavors influenced by the more than 90 nationalities that make up our diverse community. Our award-winning miles of pristine beaches offer the perfect escape. Spend your afternoons lounging under the shade of a palapa with cooling trade winds and a signature cocktail or local beer in hand, easing the everyday stresses of life and amplify the Aruba Effect. As the sun sets, the island transforms with a new energy. Exciting gaming can be found at our casinos, and guests can dance the night away at a variety of casual beach bars featuring local bands or glitzy nightclubs with local and international deejays. With 52 weeks of sunshine, miles of breathtaking beaches, the friendliest people, and a spirit of creativity and innovation, Aruba is the ideal setting for a remarkable group experience. Discover the Aruba Effect and how it can elevate your next event and bring trasnformative experiences to your group that linger with them long after they’ve returned home.