Hotel Zeppelin

Named the #4 Top Hotel in San Francisco in the 2025 Condé Nast Traveler Readers’ Choice Awards, Hotel Zeppelin San Francisco is where the city’s rebellious spirit meets rock 'n' roll swagger. Bold, bohemian, and full of attitude, the hotel blends counterculture history, playful design, and modern boutique comfort in the heart of Union Square. Hotel Zeppelin is housed within two historic buildings, each with its own story. One dates back to 1913 and was once known as the Cecil Hotel, while the other was formerly home to the San Francisco Press Club. The property’s past also includes a legendary chapter as a 1920s speakeasy beneath the hotel. Today, those stories are reimagined through a design that celebrates the city’s creative, unconventional, and free-spirited roots. Inside, vintage vinyl, moody lighting, graffiti-inspired art, crushed velvet, and psychedelic details come together with mid-century modern style. Record players in select guestrooms add to the experience, while unexpected artwork and playful touches create an atmosphere that is immersive without feeling overdone. The result is polished, energetic, and a little provocative, offering a boutique hotel experience that is anything but ordinary. Guestrooms and suites continue the rock 'n' roll narrative with bold patterns, rich textures, comfortable furnishings, and thoughtful amenities designed for work and relaxation. Whether visiting for business, a weekend getaway, or a special celebration, guests can settle into a stylish retreat connected to San Francisco’s history and creative culture. At the center of the hotel’s social scene is The Den, a lively game lounge designed for friendly competition and laid-back fun. Guests can gather around classic and contemporary games or relax in comfortable seating areas. Nearby, the lobby bar pays tribute to the hotel’s speakeasy past, including a striking ceiling lined with gin bottles that adds a memorable visual element and a sense of intrigue. PLS on Post, short for Peace, Love, Soul, brings a playful approach to dining. Open daily for hot breakfast and dinner, the restaurant serves elevated comfort food with a spirited twist. Guests can start the day with satisfying breakfast favorites, then return later for smash burgers, highball cocktails, local beer, and over-the-top milkshakes. The menu is approachable, fun, and full of personality, making PLS on Post a welcoming gathering place for hotel guests, neighborhood regulars, and groups. Hotel Zeppelin’s central Union Square location places guests near some of San Francisco’s best shopping, dining, entertainment, theaters, galleries, and cultural attractions. Public transportation and downtown businesses are also within easy reach. For meetings and celebrations, Hotel Zeppelin offers flexible event spaces for intimate gatherings of five to larger events of up to 300 guests. The hotel provides an inspiring backdrop for meetings, trainings, receptions, private dinners, and celebrations. Each space reflects the hotel’s signature personality, giving planners an alternative to traditional meeting rooms and predictable event venues. Menus are curated by PLS on Post and feature elevated comfort food designed to keep events engaging and memorable. From breakfast meetings and working lunches to cocktail receptions and celebratory dinners, food and beverage offerings can be tailored to the tone of each gathering. Creative design, flexible layouts, attentive service, and playful menus give every event a little rock 'n' roll edge. Whether guests are here to channel their inner rock star, host an unforgettable event, or experience a more spirited side of San Francisco, Hotel Zeppelin delivers a stay with personality. Historic roots, imaginative design, lively social spaces, distinctive dining, and a prime Union Square location make it a bold choice for travelers and planners seeking something original, memorable, and unmistakably San Francisco.